JadeCo: All-Around Business Growth with Insightful Content Marketing

Nearly every company is trying to build an online presence in this ever-evolving digital world. With an aim to reach millions of customers at once, they are heavily investing in building websites, launching YouTube channels, creating Facebook pages, or curating a LinkedIn account. But for most companies, their websites and social media accounts are used merely as online brochures rather than lead generation tools, not to forget YouTube channels with no videos uploaded in the last six months. Consequently, they turn into unproductive marketing tools unable to draw customer attention, thereby failing to help companies grow their clientele.

Making lack-luster marketing efforts a thing of the past, JadeCo is enabling companies to attract, engage, convert, and delight customers by leveraging the power of Hubspot technology.

“Combining website improvements with content development, marketing, sales, and lead generation services, we make the most of Hubspot to help our clients constantly provide valuable information to their related industry, establish them as industry experts and make sure they stay on top of their followers' minds, so that when the timing is right, those followers become customers,” says Janet Dorenkott, President of JadeCo. With more than 25 years of experience, Dorenkott ensures their company takes a holistic approach to content marketing to help clients prosper their business.

In order to create high-quality informational material, JadeCo uses white papers and promotional presentations to publish interesting articles on their client’s social media pages, incorporating effective SEO techniques, keywords and hyperlinks that increase their search visibility. The company integrates various forms of media channels with landing pages to engage prospects with insightful value propositions of products aimed at converting them into customers.

JadeCo also believes in partnering with its clients from start to finish. This is why Dorenkott makes sure of gaining an encyclopaedic understanding of the client’s business objectives by scrutinizing their website and social media accounts. Based on those deductions, she makes a recommendation to the client to either build a new website using Hubspot’s cutting-edge web design content, or implement Hubspot tools to optimize the existing website.