Parkour3
Paving the Pathway between Strategy and Execution

In an ideal world, organizations would formulate a longterm marketing strategy, methodically implement it, and then build upon a resilient plan of action. However, in reality, technologies evolve, regulations shift, customer behavior diversifies, macroeconomic variables fluctuate, and competitors thwart the best-laid plans. Thus, to execute a strategy in accordance with the vagaries of the marketplace, companies need to proactively garner data-driven decision-making processes and layout new plans to reduce the gap between strategy and execution. But how can firms implement a strategy while maintaining the flexibility to roll with the punches? Mastering this very process, Montreal-based Parkour3 strives to bridge this gap, by energizing an enterprise’s digital transformation strategy, and fully leveraging their HubSpot solution to achieve a faster time to market interval.” Our services help companies leverage marketing information and enable them to reduce the time to market for their products,” says Mathieu Bélanger, President of Parkour3.

“Today, organizations often lack the required expertise orchestrate a digital initiative and seldom leverage the full utility of marketing tools,” states Strategy Director of Parkour3, Bruno Lalonde. Parkour3 provides services that focus on the deployment of effective interactive strategies driven by creativity, technological efficiency and a complete understanding of the clients’ business environments. The company helps customers in developing their digital strategy by utilizing relevant technological advances, all the while automating their marketing and sales processes to generate positive ROIs. “To gain a deeper understanding of the client’s positioning, we outline their expectations and goals, concurrently analyzing market trends and competition,” Lalonde explains. Parkour3’s end-to-end services range from strategic ideations to operational execution in website and digital development, marketing automation and marketing campaigns, orchestrated in a 90-day period. “Once we have an overview of the context, we recommend a set of best practices and align their business objectives accordingly,” further explains Lalonde.

In the initial phase of the engagement, the company runs a beta-test/pilot, helping the clients acquaint with the HubSpot platform, while also training them consistently. Once fully implemented, the client can now optimize it across every contact-point. In addition, Parkour3 trains clients to create engaging content using a simplistic writing style that enables them to increase the number of touchpoints with their prospective customers. “We want them to simplify content production and try to convey an idea in two or three sentences. At the end of the day, it will increase the number of touchpoints while engaging their customers,” comments Lalonde.

Our services help companies to leverage the marketing information and enable them to reduce the time to market

This success-driven ideology goes hand-in-hand with Parkour3’s deep-domain expertise and years of experience, that set the company apart from competitors. Parkour3 is a ‘Gold- Level partner agency of HubSpot, and its experts hold various certifications in the fields of programming, design, and analytics. To further, illustrate the firm’s capabilities, Lalonde narrates a use-case where a client, due to a shortage of staff, faced the dilemma of prioritizing leads based on a budget of each customer. Parkour3 automated the first line of all inquiries through email exchange and enabled the client to answer to all customers, instead of prioritizing just a few; at the same time, provide a positive engagement experience. Moving on with Parkour3’s future, the company is already on the track of attaining ‘the Platinum level HubSpot certification’ by the end of its fiscal year. The firm plans to develop applications for the HubSpot marketplace in the near future to help companies overcome obstacles in data migration while switching from one CRM tool to another.