LRG Marketing Communications: Creating a New Marketing Landscape with Strategic Content

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Vince Galdi, CEO & CCO
The content marketing realm has evolved drastically over the span of a few years. This rapid change is owing to several factors, including social media influencers, blogs, and website content, which have become critical components of a well-rounded integrated marketing program. As digital marketing tactics alter according to regulatory changes, the use of these tools to produce content for a targeted audience, undergo constant change as well. The positive impact of marketing automation is also being thwarted to a great extent due to the minimized ability of the marketing departments to store and mine user data. LRG Marketing Communications has stayed abreast of all these trends while upholding its mantra of “content is king”—the core of its philosophy. The company is one of the leading strategic marketing agencies that capitalize on the power of the HubSpot platform to enable its clients to create robust programs within the stringent ecosystem of the ever-changing privacy regulations. Over the years, LRG Marketing Communications has witnessed social media influencers, blogs, and website content, become critical components of a well-rounded integrated marketing program. LRG Marketing Communications steps in with its expertise in the HubSpot marketing space to attract and drive visitors to clients’ content through search. “We are continually looking to create new ways to put content in front of B2B prospects using the best of both new and legacy marketing tools,” states Vince Galdi, CEO, and CCO of LRG Marketing Communications.

LRG Marketing Communications’ HubSpot expertise enables it to tap into the power of the HubSpot toolkit to create sophisticated content strategies that enhance visitor traffic and helps convert them into potential buyers. To do this, any new engagement always begins with a discussion on the clients’ business plans and objectives. Based on this discussion, specific program strategies and messaging architectures are planned and the company goes ahead to help clients build their businesses. LRG Marketing Communications caters to clients with varying needs in their marketing journey. For those requiring demand generation and an increase in sales, the company leverages HubSpot to propel prospects into the sales funnel and drive conversions, which ultimately leads to sales. Some clients need LRG Marketing Communications to integrate its services with a CRM, in which case, it can efficiently track when a prospect engages and what interests them the most.


We have an extremely talented team and are continually looking at new technologies and outreach tactics to offer new opportunities to our clients


Based on this knowledge, it can direct prospective customers towards what best suits their demands. All of these capabilities are founded on the right kind of content to address the pain points of prospects, as it results in a better response. HubSpot further enables the company to test and determine the kind of messaging that resonates best with prospects.

Furthermore, the company views marketing positioning and messaging as the core elements of any marketing campaign. It goes ahead and showcases the best in clients’ products and services and develops messaging pillars that identify the key attributes to solve the target audiences’ problems. The company works in collaboration with its clients to not only identify their brand proposition and messaging architecture by targets, but also according to the region, depending on the scope of the program.

With several successes with clients across industries, LRG Marketing Communications is looking ahead to expand its clientele while ensuring stability for the years to come, balancing its ability to generate revenue and continuously invent newer means to generate revenue. The company also seeks to widen its service offerings and capabilities and bring in a unique blend of traditional branding acumen and the ability to provide specific solutions for specific applications. The company was recognized as one of the top 100 B2B agencies for several years, which makes it more responsible in creating campaigns that benefit clients. “We have an extremely talented team and are continually looking at new technologies and outreach tactics to offer new opportunities to our clients,” concludes Galdi.

Company
LRG Marketing Communications

Headquarters
Nyack, NY

Management
Vince Galdi, CEO & CCO

Description
LRG Marketing Communications is a strategic marketing agency, with expertise in the HubSpot Marketing space, that takes into consideration the clients’ business plans and objectives and create and implements marketing programs based on those. The company capitalizes on the power of the HubSpot platform to create powerful programs, within the evolving regulations. It further opts for tactics to attract and drive visitors to the clients’ content and craft content strategies to generate more traffic and drive conversions. The company is additionally looking into putting content for B2B prospects using both new and legacy marketing measures

LRG Marketing Communications