Greatcontent : Bring Your Content Marketing Ideas to Life

Daniel A. Förstermann, CEO and Managing Director
Content Marketing—these are the two words that have been a constant on every e-commerce marketing professional’s mind. Anyone selling online understands the value of content marketing and how it can increase lead generation by attracting prospects with content relevant to each stage of their buying journey. In essence, content marketing is not as easy as it seems—with Google being a confusing beast as it is, and SEO, a time-intensive digital marketing discipline. The path to chasing new horizons for e-commerce companies looking for international expansion is paved with obstacles in the wake of investments in traditional media channels that are expensive and usually less sustainable than SEO and content-related measures. While it is true that international expansion can maximize sales abroad, e-commerce companies also need to internationalize the way they sell. From communicating across different cultures, fine-tuning their content for international SEO to deciding whether to go for an international website or various national sites, companies have realized that internationalization goes way beyond simple translation. However, achieving the full potential of their online marketing and SEO strategies—from the pre-production stages of content creation to the finalizing of the finished texts—is a herculean task.

The obvious answer to their predicaments is a content creation expert who caters to the diverse requirements of content marketing.

Meet greatcontent (GC), a content creation agency offering tailored and flexible editorial marketing solutions to companies from a broad range of industries. As a global leader in the field of multilingual SEO and e-commerce content creation, GC supports over 1,000 clients annually ranging from blue-chip companies to startups with specialized services for SEO audit, multilingual copywriting, editing and proofreading, content localization and blog management. “If you are looking for long-term sustainability and profitability, investing in content is a more attractive option than the typical pay-per-click ads or other similar models. At GC, we can enable HubSpot clients to bring their content marketing ideas to life—globally, at scale and in quality. We have access to writers and authors, who can plan, write and localize specific content in certain verticals, and can help you to deliver the content globally in the quality that you expect. Whether it’s three key sentences for a product or a one-page blog post elaborating on various products or services in 10 different languages, companies can access a plethora of content marketing services from one spot in a controlled quality,” says Daniel A. Förstermann, CEO and managing director at GC.

At the core, GC offers a unique combination of agency services and technology platform infrastructure that focus on the creation of unique text content for e-commerce-centric business models and enable any type of client. While companies today require input on editorial concepts more frequently and demand more specific expertise in niche areas from editorial talent, GC’s services have been meticulously crafted to overcome these challenges. GC’s global talent network of vetted, industry-savvy, native-speaking talents fills the void in organizations that have limited in-house capacity or tight deadlines on high volumes (for example, more than 1,000 articles).


At GC, we can enable HubSpot clients to bring their content marketing ideas to life—globally, at scale and in quality

Besides empowering clients with scalable content creation, the agency’s services eliminate time-consuming management of freelancers. Natively integrating into the HubSpot’s value chain for clients, GC’s technology platform supports over 30 languages, various content production workflows and talent management, plagiarism checks and text layouts as well as bulk ordering and delivery options through different export formats and API.

The uniqueness of GC stems from its belief that content is a creative product, which gets better with each iteration between client requirements and creative talent. In the same vein, the company works with agile ramp up phases and combines freelance and in-house language experts to provide unique text quality up to six eye checks. “Our technology and talent network ensures consistency at scale and natively integrates into third-party systems for seamless content deliveries,” states Förstermann. GC’s panel of expert content writers assures its clients error- and plagiarism-free content every time by strategizing a clear goal definition and a mix of potential measures. Based on this strategy, the team conducts in-depth research for matching authors in order to have the best person on the job. “We solely focus on expert-written content that engages audiences in their native tongue,” informs Förstermann.

In an impressive feat, GC assisted a Germany-based online food ordering company in conceptualizing, creating and launching an editorial calendar for their blog focused on the Singaporean food scene. The challenge for the client involved the interception of the latest trends, events, restaurant openings in the Asian city-state while managing the calendar from their headquarters in Berlin. GC created a group comprising both Singaporean and non-Singaporean resources, sourcing information, and sharing them among copywriters. The entire process was managed centrally by an English-speaking project manager based in Berlin, responsible for gathering the input and assembling them within the boundaries indicated by the client for the creation of the editorial calendar.

Such customer stories only validate the prowess of GC’s platform and services, which are primed to make considerable strides in the coming years. With the rise of AI-created/edited content and machine versus human writing, GC is investing in different approaches for the future-oriented creation and localization of content, also by leveraging AI. “More of our customers are looking to becoming more independent in terms of content creation management and at the same time require technically deeper integrations for programmatic content ordering and delivery. 2020 will, therefore, be a year of technological development so that we can continue to delight our clients with matching solutions to create great content,” concludes Förstermann.

Company
Greatcontent

Headquarters
Berlin, Germany

Management
Daniel A. Förstermann, CEO and Managing Director

Description
greatcontent is a content creation agency offering tailored and flexible editorial marketing solutions to companies from a broad range of industries. As a global leader in the field of multilingual SEO and e-commerce content creation, GC supports over 1,000 clients annually ranging from blue-chip companies to startups with specialized services for SEO audit, multilingual copywriting, editing and proofreading, content localization and blog management. At the core, GC offers a unique combination of agency services and technology platform infrastructure that focus on the creation of unique text content for e-commerce-centric business models and enable any type of client

Greatcontent