Fannit Internet Marketing: Championing the Challenge of Marketing And Lead Generation

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Tony Lael, Partner
There is no denying that HubSpot perfectly complements an organization’s inbound approach to doing business and helps its marketing, sales, and service teams to achieve their goals. As an immensely powerful tool for both marketing and developing effective prospecting strategies, HubSpot can help organizations implement inbound marketing and grow better. However, most organizations are under the impression that this growth can be achieved by merely hitting the install button or signing the dotted line with a third-party company While HubSpot presents a plethora of tools, organizations narrow down their focus on the tools themselves, and not the purpose of the tools. They need to get to a point where they can leverage HubSpot to its full potential, with experts dedicated to their inbound marketing strategy.

Enter Fannit Internet Marketing. Everett-based sales and marketing agency, Fannit is in a class by itself when it comes to polishing marketing plans, generating leads, and scaling sales and marketing systems for revenue growth. HubSpot Gold Certified Partner, Fannit works with owners, executives, and marketing and sales directors to support three areas of customer acquisition and lifecycle management: lead generation and conversion, sales prospecting and followup, and customer loyalty and engagement.

So, how does Fannit facilitate lasting business growth for its clients?

“Marketing in today’s world requires an engineer, but it also demands some creativeness. As a result, HubSpot experts need to be both engineers and creative marketers. While implementing HubSpot, they need to know their clients’ business and be creative with the sales and marketing copy. As engineers, they have to understand how to implement automation for the client’s core messaging and engineer the basics of the HubSpot tool, sales sequences, and marketing workflows to help them generate leads. That said, the mix of engineering and a creative agency is what we bring to the table,” answers Tony Lael, Partner at Fannit Internet Marketing.

Growth-driven Internet Marketing Engineered by Today’s Experts

In essence, Fannit is a growth-driven agency that adds the right people, tools, and processes to help small- to midsized businesses generate and nurture the type of leads they need to achieve their goals. The company’s primary services include search engine optimization, paid search advertising, growth-driven design (website design and development) along with inbound marketing. It has taken three years for the company to build a library and an internal system—CoDocs—that provides information on the standard operating procedures in TRAP (Technical, Relevancy, Authority, and Popularity)— the four main categories of SEO that need to be optimized to improve Google search rank.

To assist companies in attracting highquality, qualified leads and converting prospects into customers, the digital marketing experts at Fannit emphasize the need to keep up with market trends. Fannit closely monitors the ongoing developments—the rise of SEO, mobile devices, and voice search—and ensures its clients are primed to embrace and reap the benefits of the same. While SEO forms a key piece of inbound marketing, Fannit hires and trains SEO engineers who can develop a system of processes to solve their growth challenges. Fannit leverages its indepth understanding of SEO to engineer the content that gets traffic. In doing so, the company believes in engineering a sales funnel that ushers in and helps attract new visitors to the client website’s content. Fannit also trains marketing professionals to become consultants and builds out standard operating procedures for them to ensure a consistent process is followed while managing a client relationship and developing a strategy for them.


The mix of engineering and a creative agency is what we bring to the table

“Talking about mobile, we ensure that websites are fast and also designed in a way that can convert on mobile. We are also tapping into the voice recognition aspects of online search,” Lael adds.

With an aim to generate qualified quality leads that can be nurtured and turned into sales opportunities, Fannit builds successful, predictable marketing and sales systems, keeping HubSpot at the core of this development. While organizations today rely on multichannel campaigns to drive the right type of leads through organic and paid search or LinkedIn and other social media platforms, Fannit brings in its inbound marketing expertise to nurture those leads and unlock sales opportunities. “An important aspect of this involves not only generating leads but also understanding marketing management, analytics, and tracking behind turning those leads into sales for the client, thus ‘closing the loop,’” he adds.

The marketing management aspect of Fannit’s services comes to play during client onboarding. In order to set priorities and devising strategies, the Fannit team begins with a full analysis of the client’s current performance. This analysis establishes a clear understanding of the client’s goals and a well-thought plan to achieve the same. At Fannit, the folks have intentionally ironed out the first 30 days of internet marketing with the company into a concise, coherent, and consistent system that removes the overwhelming feelings associated with engaging in a new relationship with an agency. As an outline for the main themes of the first 30 days, the team uses the acronym IRON—Interview, Research, Organize, and Nail It!—for “getting into a rhythm with the clients.”

Create Predictable Growth

As a growth-driven agency—“growthdriven” being the operative word—Fannit has scripted numerous success stories for its clients across multiple industries and has led them toward growth with its rich expertise. The company’s uniqueness also stems from its ability to start with the engineering first and creativity second. Moreover, as a data-driven company, Fannit constantly looks into the marketing and sales performance and makes changes based on the data to ensure success for the clients. In an instance, Fannit was approached by a large orthopedic physician group in Seattle struggling with lead generation. Before working with Fannit, the client had done very little with their SEO. Fannit stepped in to clean up the digital marketing of the orthopedic physician clinic and help drive more leads. Fannit moved their website to WordPress for easy content promotion, optimized their site structure in the content index to allow users easy access to vital content. They also initiated a competitor relevancy stealing campaign with content marketing, blogging, and SEO, on-site and off-site. The results were palpable. “The client’s monthly traffic jumped from 6000 to almost 10,000 in just six months. We were also able to increase their new patient appointments by 200 in a month,” extols Lael.

As there are a lot of local healthcare organizations looking for improvement in digital marketing, Fannit is primed to tap into new opportunities in this industry. “Meanwhile, we will hire more at the bottom level, focus on new business development while testing and improving our existing solutions. We have also built some assets that are generating leads, and we plan to sell it on a per lead basis,” concludes Lael.

Company
Fannit Internet Marketing

Headquarters
Everett, WA

Management
Tony Lael, Partner

Description
Everett-based sales and marketing agency, Fannit is in a class by itself when it comes to polishing marketing plans, generating leads, and scaling sales and marketing systems for revenue growth. HubSpot Gold Certified Partner, Fannit works with owners, executives, and marketing and sales directors to support three areas of customer acquisition and lifecycle management: lead generation and conversion, sales prospecting and follow-up, and customer loyalty and engagement. With the mix of engineering and a creative agency, the company’s uniqueness also stems from its ability to start with the engineering first and creativity second

Fannit Internet Marketing